Multilingual dictionary of abbreviations

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  • Advertising

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    Code

    Meaning

    Language

    Themes and places

    A&A

    Advertise and Award

    In English

      AFA

      Advertising Federation of Australia (www.afa.org.au)

      In English

      ARPP

      Autorité de Régulation Professionnelle de la Publicité

      In French

      ASA

      Advertising Standards Authority

      In English

      ASPP
      Association des Sociétés Suisses de Publicité (www.vsw-assp.ch)

      = VSW | Verband Schweizerischer Werbegesellschaften | In German
      = ASSP | Associazione delle Società Svizzere di Pubblicità | In Italian

      In French

      ASSP

      Anti-Spam-SMTP-Proxy

      In English

      ASSP
      Associazione delle Società Svizzere di Pubblicità (www.vsw-assp.ch)

      = ASPP, VSW, ASSP (see above)

      In Italian

      AdME

      Advertising-driven Mobile Entertainment

      In English

      BVP

      Bureau de Vérification de la Publicité

      In French

      CESP

      Centre d’Étude des Supports de Publicité (https://cesp.org/)

      In French

      CMO

      Chief Marketing Officer

      In English

      CPC

      Coût Par Clic

      In French

        CPM

        Coût Pour Mille affichages

        In French

          DDL

          Date de Dernière Lecture

          In French

          DIRCOM

          Direction de la Communication

          In French

          EIAA

          European Interactive Advertising Association

          In English

          EPPREP

          École de Presse, de Publicité et de Relations Publiques

          In French

          FAC

          Fichier des Acteurs de la Communication

          In French

          FUD

          Fear, Uncertainty and Doubt

          In English

            GAIN

            Gator Advertising and Information Network

            In English

            IAB

            Interactive Advertising Bureau

            In English

            IREP

            Institut de Recherches et d'Études Publicitaires

            In French

              MMA

              Mobile Marketing Association (www.mmaglobal.com)

              In English

              ODE

              Occasion d'Entendre

              In French

                ODV

                Occasion De Voir

                In French

                  OJD

                  Office de Justification de la Diffusion des Supports de Publicité

                  In French

                    RACC

                    Radio Advertising Clearance Centre

                    In English

                    SMO

                    Social Media Optimization

                    In English

                      SRI

                      Syndicat des Régies Internet (www.sri-france.org)

                      In French

                      TME

                      Team für Marketing-Erfolge

                      In German

                      UBF

                      Unique Brand Factory (www.ubf.com.tr)

                      In English

                        VSW
                        Verband Schweizerischer Werbegesellschaften (www.vsw-assp.ch)

                        = ASPP, ASSP (see above)

                        In German